If you are billing yourself as a "Blogger" or "Content Writer," you are likely capping your income. In the freelance world, not all words are created equal.
There is a massive divide between Content Writing and Copywriting. Understanding this distinction is the fastest way to double your rates.
The Content Writer (The Educator)
- Goal: To educate, entertain, or inform.
- Examples: Blog posts, news articles, "How-to" guides (like this one!), white papers.
- ROI: It's long-term. A blog post might bring in SEO traffic over 2 years, but it doesn't make money today.
- Typical Pay: $0.05 - $0.20 per word.
The Copywriter (The Seller)
- Goal: To persuade the reader to take a specific action (Buy, Click, Sign Up).
- Examples: Sales pages, Facebook Ads, Landing pages, Email sales sequences.
- ROI: It's immediate. If a sales page converts at 2% instead of 1%, the business doubles its revenue overnight.
- Typical Pay: $500 - $5,000 per page (or flat fees).
How to Pivot
Businesses pay for solutions, not words.
Instead of saying "I will write a 1,000 word blog post," say "I will write a landing page that captures more email leads."
To earn more, start labeling your invoices as "Sales Copy," "Conversion Copywriting," or "Email Strategy." Use our specialized Copywriter Invoice Template to look the part and command higher fees.