ROI is the universal metric for "Is this worth it?" It measures the efficiency of an investment.
The Simple Formula
((Net Profit from Investment - Cost of Investment) / Cost of Investment) x 100
Example: You spend $1,000 on ads. Those ads generate $1,500 in sales.
Profit: $500.
(500 / 1000) * 100 = 50% ROI.
If your ROI is negative, you are losing money. If it's positive, you are growing. Use our ROI tools to check your numbers.