InvoicingFreelanceStrategy

Hourly vs. Fixed Pricing: How to Invoice for Maximum Profit

Published on November 13, 2025

One of the biggest debates in the freelance world is pricing models. Choosing the wrong one doesn't just hurt your wallet; it can make invoicing a nightmare.

When to Invoice Hourly

Use hourly invoicing when the scope is undefined or likely to change.

  • Invoice Format: Requires a "Quantity" (Hours) and "Unit Price" (Hourly Rate) column.
  • Pros: You get paid for every minute you work. Scope creep isn't a financial risk.
  • Cons: It punishes efficiency. If you get faster, you make less money.

When to Invoice Fixed Price (Project Based)

Use fixed pricing when you are an expert and can deliver results quickly.

  • Invoice Format: "Quantity" is usually 1. The description must be very detailed about deliverables.
  • Pros: High profit potential. If you finish a $1,000 job in 2 hours, you made $500/hr.
  • Cons: If the project drags on, your effective hourly rate plummets.

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